Digital Advertising strategy and management encompasses all digital media platforms that have “self-service” ad management platforms. This includes Paid Social: Facebook, Instagram, Pinterest, etc. as well as Paid Search: Google and Bing.

We develop strategic media plans that outline how budget will be allocated amongst the platforms, what audiences will be targeted and what campaign and ad types will be used. We implement necessary tracking integrations to ensure KPIs are accurately measured and handle campaign structure build-out and ongoing campaign management of the digital ad campaigns.

Digital Media Planning and Buying covers all digital media buys that are purchased through an online publisher or ad inventory vendor. This includes site-direct display ad buys, CTV (connected TV) buys, Podcasts, programmatic digital ad buys (native, display, video), etc. We strategically layout how these placements will fit into your overall media budget, curate the media vendors you will work with and handle all proposal development and contract negotiations with vendors. We also manage media vendor invoicing and billing.

Traditional Media Planning and Buying encompasses all Print, TV, Radio and Outdoor Media Planning and Buying. Similar to Digital Media Planning and Buying, we strategically layout how these placements will fit into your overall media budget, curate the media vendors you will work with and handle all proposal development and contract negotiations with vendors. We also manage media invoicing and billing.

We deliver comprehensive monthly paid media reports that include key KPIs and thorough analysis of performance and next steps.